What nature needs right now!

Donating to restoring nature is a no-brainer. 

Nature is probably the most wonderful thing we have on this planet. It’s not just magnificent beauty, a thriving nature is essential in building resilience to climate change, reducing the risk of disasters, protecting human health, and securing water and food supply. Restoring nature should be our top priority and gradually a new economy of regeneration is starting to thrive. Giving to nature creates jobs, aids economic recovery, brings economic benefits for society, and supports nature-based solutions to the Sustainable Development goals set by the UN. 

Let’s hear it from the experts 

The global authority on the status of the natural world and the measures needed to safeguard it is the International Union for the Conservation of Nature (IUCN). IUCN’s science-led approach encompasses compiling data (and assessing them against formal standards), providing access to information, publishing research, and interacting with peer scientific networks. Across all of these activities, IUCN benefits from more than 15,000 expert members of the Union’s independent Commissions. 

Supporting goals that matter

IUCN outlines a number of issue briefs on issues central to her work. These issue briefs ‘provide an accessible overview of the often complex issues related to nature and sustainable development’. They provide focus on the most pressing issues, and quantify these issues.

We’ve taken up a number of these issues and flipped them on their head to turn them into goals. The idea is really simple: to create a movement of restoration that is bigger than the forces of degradation. While humanity gets its act together to reduce negative impacts, we’re unleashing a massive positive impact to counteract the harm. This way at least we won’t degrade any further. And once we start to overshoot those goals, we can start to clean up the mess that’s been made in the past. These numbers are massive, so hang tight;

• Remove marine plastic pollution:
  14,000,000,000 kg plastic each year
• Reforestation and forest restoration:
  20,000,000,000 m2 of forest each year
• Soil revitalisation
  200,000,000,0000 m2 of land each year
• Coral restoration
  1,170,000,000 m2 each year (quantification by UNEP)
• Kelp restoration
  40,000,000,000 m2 each year (quantification by UN decade of restoration)
  

To put these goals into perspective:
The Eiffel tower in Paris weighs 10,000,000 kg.
Grand Canyon National park is about 5,000,000,000 square meters.

We've got our work cut out for us‍

So let it be clear: everybody will need to play their part. We plan to make that happen by making donating to nature accessible, engaging and meaningful, read all about it here.